The H!P Kids Are Alright 3: Celestia

Filed in American Wota 3.0Tags: , , , , ,

Let me just say right off the bat that I firmly believe that Morning Musume should remain Hello Project’s main attraction.

I’m glad the topic of Johnny’s got brought into the discussion, because I have long pondered how they can have such continued success while Morning Musume’s popularity seems to be slowly fading. I think I’ve finally figured it out though…they’re guys while h!p are girls!!

Okay. Before you hit me over the head with the ‘duh’ stick, let me explain. The sad truth is that as far as sex appeal goes, males have a much longer shelf-life than females. That’s why you can have Takuya Kimura being considered quite sexy at age 35 while Yuko Nakazawa is being called an old hag at age 34 (not my words). When MM girls start to get into their early 20’s people begin to say, “isn’t she a little old for this?”, but, excluding Hey!Say!Jump, the relatively ‘young’ groups that Ray mentioned (KAT-TUN and Kanjani) all are made up of men in their early to mid 20’s.

Also, Arashi is currently Johnny’s 2nd best seller, after KAT-TUN, and they’re in their 9th year, so it’s not just a matter of the new groups being pushed to the front in favor of the older ones.

What Berryz and C-ute primarily have going for them right now is youth and freshness, qualities much more important for girls than guys. They’re getting to that early-mid teen ‘golden time’ for female idols when their appeal is arguably at its highest. But that time will pass. I don’t believe that Berryz and C-ute will be able carry on a strong fan base once they start to lose their loli-edge, because I don’t think their looks, talents, and personalities are enough to sustain them.Remember, these girls were chosen when they were very very young, and I still argue that, if they were to audition today, many of them wouldn’t even be considered by h!p. I know this is harsh, and I love both of these groups, but I’m trying to be realistic.

Morning Musume, however, has the ability to renew itself. They are constantly bringing in something new, and something fresh, with their latest batch of auditionees. Essentially, Morning Musume is ageless while Berryz and C-ute are not. What they need is not to be pushed to the side, but a complete overhaul of their marketing strategy, because that’s another place where Johnny’s has them beaten badly. Dramas are your friends, girls! Constant touring is not. Idols today can’t effectively be marketed the same way they were 10 years ago. Johnny’s understands that, but I don’t think h!p does. Ah, have I gone off-topic? Better end it here then.

Eagerly awaiting the next response,


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8 Responses to “The H!P Kids Are Alright 3: Celestia”
  1. Radicalipton says:

    Great observations. While Morning Musume can “renew itself” (in fact, Momusu invented that concept), that would be a much tougher row to hoe for either C-ute or Berryz. Those groups might likely be retired all at once, as V-u-den was. Even now, with Buono!, a splintering of sorts is underway.

    Indeed, the boy bands seem to get away with getting older than the girls, and I don’t really know why. Guys tend to get much better musically as they age. However, “graduation” doesn’t really exist at the male level, at least not yet.

  2. Ray Mescallado says:

    Actually, didn’t Menudo and Onyanko Club use this membership renewal approach long before Morning Musume could have “invented that concept”?

  3. jim says:

    Jin’s article last year said they got the idea from Jefferson Starship. Which doesn’t really make sense, cause I think people chose to leave from that group, but that’s what he said. Whatshisname. The guy who isn’t Tsunku.

  4. broomhead says:

    Onyanko Club did in fact have rotating memberships. Not only that, but Morning Musume was hardly the first musical group to “re-invent itself.”

  5. CJ Marsicano says:

    Menudo had an age cap – once the members were starting to reach puberty, out they went. I could hardly call that a comparison to Morning Musume, who don’t have that limitation.

  6. L.Alger says:

    anybody remember “Menudo on ABC”? aw, the 80s

    *and this has been another pointless comment

  7. don’t blame the johnny’s guys,blame the sales and ranking,the KAT-TUN members like like the mm girls(current).and read the 1st part of my series on my blog to find out!


  1. International Wota » Blog Archive » American Wota: Henkka and Celestia answer the call