Kis-My-Ft2-We Never Give Up PV preview

ZIP recently aired a short PV preview for Kis-My-Ft2’s 2nd single, We Never Give Up.

Most of this video is about their debut and making of the PV, so we only see about 30-40 seconds of the PV itself. And in that short amount of time I can already hate it. For 1 it’s completely generic and featured them on roller skates yet again. Which I kinda wish they would just drop already. But the main reason I don’t like what I see in the preview is because it looks too much like past Johnny’s PVs. The PV preview shows Kisumai running in the snow which makes me immediately think of the random running scenes in NEWS’s Summer Time PV. And the dancing in the snow is the same as when NEWS danced in the rain in their Taiyou no Naminda PV. And the set itself reminds me a lot of the set for Arashi’s Too Be Free PV. Just the whole color scheme of it. Obviously in To Be Free they had dirt instead of an actual floor.

Kis-My-Ft2-We Never Give Up preview

A few days ago the full radio rip for Kis-My-Ft2’s upcoming seconds single, We Never Give Up, was released.

I have said many, many times before on this blog that I’m not really a Kisumai fan. But when I first heard Everybody Go on Shounen Club I thought it was amazing, I even hoped it would be their first single. Which obviosuly it was, but that was announced about 2 months after the Shounen Club performance. It was the type of song that could make me become a Kisumai fan. So, I took this second single as pretty much the defining moment for me, to see it it would push me over the edge to the fan side. Sadly, I don’t really think this song is strong enough to do that. On the first listen this song sounds like Everybody Go part 2. Both songs have the exact same vibe and have nearly identical music. It’s sort of this soft rock type of music that is so soft in the beginning and middle of the song it’s almost unnoticeable. And it only really picks up in the chorus, but even then it’s only 1 degree higher. (Ok, degree is NOT the correct word, but what do I look like a composer? I’m sure you get what I mean.) Which is the exact same format of Everybody Go. Seriously listen to both songs back to back, they sound nearly the same. Except Everybody Go uses more synthesizer, which gives it a slightly heavier almost dance beat. But We Never Give Up still uses plenty of synthesizer througout the song.
Since both songs are so similar I don’t actually hate We Never Give Up. The song is catchy, it’s maybe a 5/10. But I’m disappointed by how lazy and unoriginal the arrangement of the song feels. Kisumai can, and has, done better. It seems after their debut was announced they completely threw their original sound out the window for what would appeal to the masses. Which is really a shame, because their songs as Juniors were a lot better.

Kis-My-Ft2 to release new single

It was recently announced that Johnny’s most recent debuted group, until Sexy Zone, Kis-My-Ft2 will be releasing their second single. The single is entitled We Never Give Up and will be released on December 14th.

Johnny’s seems to really be pushing out the singles this year. I remember when I had to wait 6 months between releases. Now, they are being released every 3 months. Well, maybe it’s only NEWS and Hey! Say! JUMP I had to wait for.
I can’t say I’m the biggest Kisumai fan in the world, but I can honestly say I loved every minute of Everybody Go. So, I’m curious to see what kind of song they will release next. I’m actually really hoping for a rock song, since they are best known for them. Give me a song like FIRE BEAT or Hair and I’ll be happy. Mostly because they are the only other Kisumai songs I’ve actually heard. But also because both of those songs are amazing.