Recently the full PV for Morning Musume’s newest single Pyoko Pyoko Ultra was released.
So, I watched the PV and I gotta say I love it. I mean I really love it, 100% love it. And why do I love it so much? Because it’s absolutely perfect! And that is an extremely unpopular opinion because everyone seems to hate it. But I will defend this PV until the end of time because it is better than I could have imagined.
The PV is everything I’ve been hoping for since becoming a fan. The PV is energetic, it’s childish, it’s happy, it’s carefree, it’s just got such a youthful flare. It’s just beautiful. And because the PV is so childish it’s overflowing with cute scenes and close-ups of the members. Now, I don’t know about you personally dear reader, but I prefer my idols to be overly cute and dorky. I want my idols to bring a smile to my face because they are acting so stupid and dorky. I want their music to be so fun and happy that for 3-4 minutes everything else disappears and I’m just in this happy idol induced mood. Now, maybe everyone doesn’t like music like that, but then why are you really an idol fan? Every single idol group, including Johnny’s, releases music like this. It’s pretty much the idol sound. If you’re looking for a more mature look or sound perhaps you should try a group that isn’t made up of teenagers. Stick to Koda Kumi or Kpop I guess. But even those artists still release happy songs and videos occasionally.
But for me, this PV works on ever single level. Let’s start with the outfits. Oh, the outfits. By now they are Morning Musme’s infamous chicken costumes. Most fans dislike the outfits because they feel that only the younger members pull them off. And I do admit I was the same way at first. But after watching the PV ever single member pulls them off, every single one. The 9th and 10th gen obviously pull them off because most of them are so young. And Sayumi was born to be overly cute. But everyone else is working them too. Aika has been acting cutesy lately so her performance in the PV is seamless. Risa is just being her normal self and she’s pulling it off. I’m actually most surprised by Reina. I didn’t think she would be able to do it. But she is just so cute and lively in the PV. Everyone just looks so adorable and charming. But most of all they look natural. Not one member falters or looks embarrassed. And when everyone is working the outfits and looking absolutely adorable, you begin to look at the outfits in a whole new light.
The dance: Now since this is the 10th gens debut, this dance had to be at a pretty low level. Especially since only Ayumi and Haruka are at a high level of dancing. But honestly the simplicity of the dance works because of the childish nature of the song. And just watching the dance you can tell it’s meant for children. And their are a lot of moves that I can tell children will be excited about and want to emulate. I mean most of the moves are spinning around, jumping, flapping your wings, and doing jumping jacks. You can’t really get anymore kid friendly then that.
The set/theme: As I said in my post about the PV preview the set and overall theme for the PV is absolutely perfect. It is seriosuly like a children’s book coming to life. And there are also scenes that look like a children’s puppet show. And it’s just perfect. Now, some of the effects on the set are pretty cheap, but that doesn’t really matter so much. You hardly even notice it to be honest. I was focusing on how cute each members interaction with the set is. Watering the set, playing with the clouds, and cutely dancing in front of it. It just works completely. And I love when their heads are in the set, to me it seems like they are supposed to be eggs or something. But my absolute favorite part of the set is the Rube Goldberg Machine. To me nothing screams childhood more than one of those. I remember when I was a kid I used to watch a TV show called Zoom and once a month or so they would build one of those machines and then at the end of the month they would finally reveal the finished machine. And when I was a kid I always wanted to make one of those. So, to me adding one of those just brought back a really nostalgic feeling.
The dance set is a little cheap, but whatever.
And it kind of reminds me of SM Entertainment’s dance studio. XD
I love this jumping leg move.
Jumping jacks. You can really feel the kid element.
Guru guru. Also, tell me this doesn’t look like a life size pop-up book.
Of course they have a wing flapping move.
Masaki is my favorite 10th gen girl, and I’m so proud of her. She always looks nervous when she’s on TV, but she did great in her close-ups.
Why such an extreme close-up of Riho? Her face his cut off half the time.
Adorable. And I love Risa’s long eyelashes.
Ayumi needs to work on her close-ups.
Reina looks so bright during her close-ups. Probably because her eyes look bigger than usual. Lol.
I love the little spin Erina does. But I obviously can’t cap that. XD
Sayumi looking as cute as ever.
Kinda weird dance move. Lol.
Cute bouncing heads.
Another random move.
Is that 10 to show how long Risa has been in Momusu? Because she bows right afterwards.
I absolutely love Aika. Aika haters gonna hate.
The unofficial leader of the 10th gen is getting hardly any attention.
Zukki! My god she is so cute! *O*
I love the jump move.
Rube Goldberg Machine FTW.
I think Ayumi is trying to rival Momoko’s creepy close-up faces.
I love Aika’s duck lips.
I’m not exactly sure what Risa is doing, but she looks cute doing it.
Cake and Zukki’s bright smile.
Everyone being goofy.