Why Momusu’s new PV was the letdown of the year

Last mont the full PV for Morning Musume’s 50th single, and apparent double A-side, One-Two-Three/The Matenrou Show. I say apparent because obviously The Matenrou Show never got a PV at all. Which does fuel the flames a bit.

One-Two-Three was the single that was hyped so much. It seemed every chance they got H!P was teasing us even more with it. The gorgeous outfit preview from Hello!Pro Time. The fancams of the performance of it from Tokyo Girls Collection. And the dance shot that was uploaded weeks before the full PV was out.

Now, between all of this it was enough to absolutely fall in love with everything about this single. The outfits were gorgeous, sexy but still cute at the same time, each girl had unique and pretty hairstyle, making the members look incredible from head to toe. The dance shot showed so much potential, it was finally filmed in a well decorated set. It appeared that they finally put some real effort into it. And of course the song is absolulte perfection in my opinion. All of this gave not just myself, but the entire H!P fandom as a whole, these gigantic expectations for the PV. Expectations that sadly this PV couldn’t fill.

After watching this PV for the first time the only thing I could muster out was, “I’m so disappointed.” And I completely am, I feel like flipping tables over here. Never have I seen a PV set up to be such flawless perfection, and then drop the ball so completely. This PV had everything going for it. Flawless outfits, flawless girls, and an interesting dance set. All they had to do was make sure the close-up scenes weren’t awful and they’d be home free.

But apparently that was too much to ask. Instead the close-up shots consist of them standing in a room of mirrors acting like dolls on display. I don’t think quite possibly anything out there cheaper looks than glass/mirrors. But again I guess there is because if you look really closely I don’t even think they are even in a room filled with glass. To me it look like they just digitally created the effect. Genius. However, the whole dolls on display thing is kind of cool. But at the same time, Fantasy Juuichi’s jacket called and they want their concept back.

It also wasn’t enough to make the close-up scenes awful. No, they had to take it one step further and make it look like the entire PV cost $5 to make. And how does one pull of such a feat? It’s simple really, download some snowflake and splatter brushes for photoshop, cover the entire span of the PV in them, and call it a day. They really need to question however thought that was a good idea. And what really makes me angry is, you could excuse the PV because they had to split the budget for 2 different PVs. Except they didn’t at all. They were supposed to, but didn’t. Did they really give all the budget to promotions? I honestly can’t complain if they did because my girls sold over 100k.

But at the same time we are once again we’re left with a PV that’s only enjoyable to watch because the girls look so pretty. Which isn’t necessarily a bad thing, but I just always expect a little more from my idols.

Bored already to be honest.

Oh, dramatic close-ups.

Ayumi looks amazing.

I absolutely love how intense the dance is.

Haruka’s default doll pose just looks so uniterested. Lol.

Oh ew, do they have to stay in the same position for the entire close-up?

They haven’t even shown her face yet and the girls is already bringing it.

Just wow Mizuki, super gorgeous.

Poor Erina gets one of the worst hiarstyles.

Zukki looks a little awkward in her close-ups, but that’s ok.

You know, I never really pay much attention to Haruna, but she looks incredible here.

However, Mizuki is the realy stand out for me. She’s really been stepping it up lately.

I love Ayumi’s hairstyle.

Riho being all flawless.

WTF is with this pose?

Haruka’s close-ups still don’t look natural enough for me.

Adorable.

Sayu is just not standing out in this PV really.

I think  my readers should know by now that I’m a sucker when it comes to idol winks.

My baby Masaki.

She’s just so cute.

Ah, wink again.

They’re killing me over here.

I don’t even know why, but I just love this shot.

Harunan wink.

Simply gorgeous.

Ah Ayumi, you still look a little creepy at times. Lol.

Adorable.

Words cannot describe how much I love Masaki.

Really love this hairstyle, but H!P seems to be overusing it lately.

Morning Musume-The Matenrou Show preview

Recently the radio rip for the second A-side from Morning Musume’s upcoming 50th single, One-Two-Three/The Matenrou Show, was released.

Now, I just made a post about the One-Two-Three radio rip and said how much I absolutely loved the song. So, I was expecting a lot from this song. I was really hoping for their 50th single to be just perfect. However, this song has to come along and ruin that. Coming after the epicness that is One-Two-Three this song is awful in comparison. Just what happened? Tsunku said that this song was going to be funky so I expected it to be a lot of fun. Especially after how sexy and mature One-Two-Three is.

Instead we get a song that is also mature and sounds like a mix between Morning Musume’s Inspiration and Berryz Koubou’s Shining Power. Which sounds like a winning combination. But somehow it’s just not. And I do like disco-esque songs but for some reason I just have no attachment to this song. It just sounds kind of flat and lifeless. I kept waiting for it to get better and it never did. I don’t know why this single is a double A-side because honestly this song is much more suited as a B-side.

And what in the world is going on with the line distribution? I seriously feel like flipping tables over it. Did the entire world teleport back to 2008 when I wasn’t looking or something? The entire song is sung by Riho and Reina. The entire song! Now, when One-Two-Three came out I didn’t care that it was sung by basically no one but Riho and Reina ,because most girls at least got a little solo. And I was also holding out for this single for the other girls to shine. However, that is so far from the case and the other girls get nothing. And my god, my poor baby Zukki doesn’t have a line in either songs! I get it, Reina and Riho are popular. But that’s only because the other memebers aren’t even given a chance to build a fanbase. They added new members but are still making the same mistakes they did in 2008. What in the world is management thinking? I swear if I didn’t love this group and the girls so much stuff like this would make me give up on Momusu. I’m honestly sick of it. It’s absolutely insane that when Morning Musume was at it’s largest the line distribution was more fair than it is now!

Morning Musume-One-Two-Three preview

After Morning Musume performed one of their A-sides off their upcoming double A-side single, One-Two-Three/The Matenrou Show, we finally have the official audio via a radio rip and the dance shot version.

By now this song is so old to the fans, it’s even pretty old to me since I’ve been listening to it since it first came out. But I realized that I haven’t said anything about the song yet on this blog yet. Which is pretty awful, and I absolutely have to write about it here. But that’s all I’ll be doing in this post, writing about the song. Even though at the bottom of this post I will be posting the dance shot version I will not be commenting on it. Mostly because it will spoil my review of this PV.

Now, if you follow me on twitter or tumblr you won’t be surprised when I say right now I am 100% in love with this song. It is absoulte perfection, it’s flawless, it’s incredible, I just love it. If this song was a person we’d be married by now. Yeah, I love it that much.

But of course much like with every idol song that gets released the responce is spilt in half. And I’ve read a few people that just aren’t impressed with this song and do not like it. Which I don’t get. Mostly because  nearly every Momusu fan was head over heels with Renai Hunter and  One-Two-Three is basically the same style. But it’s also the same style as Renai Hunter and about 600 times better. So, I really don’t understand the indifference. When Renai Hunter was out I absoultely loved it, it was my jam. But after hearing this Renai Hunter is a little lame in comparison.

What everyone seems to dislike about this song is everything I love about it. As, I’ve said before I live in the US and the past 3 years or so the popular music has been dance music with heavy auto-tuning. And as I’ve said before, I’ve loved every single second of it. I absolutely love auto-tuning. It just makes songs catchier and more danceable. People hate auto-tuning because it makes mediocre singers sound better, which is true. But that doesn’t really stop me from hating this song or auto-tuning in general. I mean, I know some of the girls of Momusu can sing, so I’m not bothered by it.

And if the song is good people should be able to get over auto-tuning. Personally, I cannot stand dubstep. So, when I first heard Renai Hunter I was a little put off. But once I got past that, the rest of the song was awesome. Just like with this song. I love everything about it. I always thought that Ok Yeah should have been a single, so I’m thrilled to hear a song along the same lines become one. I have been listening to this song nonstop since they first performed it. It’s mature, it’s sexy, it’s fun, it’s energetic, and it’s danceable. You can’t really ask for a better song. I’m not sure how Momusu’s 51st single is going to be able to top this.

Yes, the line distribution is not ideal. But the song is so incredible that I can overlook it. The song is Riho and Reina lead, which we were all expecting so I don’t know why anyone is surprised. What is surprising to me though, is the minor leads of this song are Ayumi and Haruna. Ayumi is obviously the pushed girl of the 10th gen, but why Haruna? I guess they figure fans will respond more to her fashionable/sexy image. Which kind of sucks since she’s the weakest singer of the 10th gen. The rest of the girls seem to just get literally a syllable. Except I don’t think my beloved Zukki or Mizuki get solo lines at all. Which is a little ridiculous. But I’m not really that bothered because Zukki doesn’t really fit this type of song anyway. Hopefully she’ll be able to shine more in The Matenrou Show. And if not at least she’ll stil have the 9th gen B-side.