A few months ago the full PVs for Kis-My-Ft2’s new double A-side single KI.SU.U.MA.I ~Kiss Your Mind~ / S.O.S (Smile On Smile) were released. It’s a lot late, I know. I apologize. But I’ll find a happy medium in blogging again.
The S.O.S PV again took top priority because one of my lovely readers asked me when I was going to review it, so I know they’ve been waiting and looking forward to this.
After watching this PV and following their releases all I can say is, “What are you doing to me Kisumai?” I’m a super casual fan of Kisumai and I always planned on it staying that way. Honestly, because of the same reason I used too be casual with KAT-TUN, and that’s because their singles are great, but they could’t seem to pull it together and make a decent album. KAT-TUN’s albums got increasingly better after Jin left, but I’m not sure sure about Kisumai. I say that because right now I’m only going on Kis-My-1st because I have not had a chance to listen to Ikuze Good yet.
But lately Kisumai has like been begging me to become a bigger fan of them. Enticing me with singles released so soon after each other, double A-sides, a DVD, album, and single all released on the same day. I have to say looking from my stagnant Hey! Say! JUMP and NEWS fandom, the Kisumai fandom looks shiny and fun. Now, all they need is someone to consistently sub their variety shows and I’m sold.
Now, that was way off subject, but important nonetheless. The PV is also being me to become a bigger fan. It is just incredibly charming. Everything about it is just fun. It has the same flare as the Unmei Girl PV in the sense that it’s a relatively simple PV that’s enhanced by the members themselves.
I have to give the editors of this PV props they made a CG PV that actually looks good. Most of the time CG PVs seem to have such a low budget that they can’t afford the good CG and instead use really awful cheap looking CG that brings down the entire PV. But it seems like Kisumai spent a decent amount of money on this PV and it completely shows with the quality of the CG.
Everyone who makes idol PV should take note of this PV because this is how CG idol PVs should be made. At first glance the PV looks boring because it’s set it what can only be described as a futuristic town completely made of white. But once the abstract/ pop art looking graffiti flashes across the screen it immediately makes sense why they went for such a subdued backdrop. I think it was such a smart idea for them to have 3D graffiti and to have their movements paint even more graphics. It really brightens things up without being too much and overpowering the entire PV. It’s extremely eye catching and and really adds a fun and cutesy element to the PV. I have to say I’m a sucker for happy-go-lucky idol PVs, so I really prefer when Kisumai is being cute and slightly childish vs when they try to be mature and sexy and release heavy rock music. But that’s just my opinion.
The other thing I absolutely love about this PV is even if there wasn’t any pop art graffiti this PV can stand alone with any of it. And that really speaks volumes for the PV itself. That they graphics are completely enhancing the PV and aren’t being used to dress up an otherwise predictable PV. The guys are completely charming and effervescent in this PV and are as equally bright and vivid as the PV itself. The guys are just being so carefree, energetic, and just really natural. There’s a real playful element where the guys are chasing each other, randomly invading each others solo shots, and always being extremely enthusiastic. Whether it’s during the dance or just running in place somewhere in the distance.
And another big plus for this video is we actually get to see the other 4 members quite a bit! It’s nowhere near the screen time they deserve, but it’s leaps and bounds ahead of the attention they usually get. It’s not a perfect situation, but maybe just maybe, this means management is finally opening their eyes and is going to start using the other guys more. Maybe an evenly distributed song and PV is closer than we think. Despite Tama being my favorite member I’d be perfectly ok with seeing him less and seeing more of, say, the always exuberant Miyata.
Aside being in love with this PV, and I am in love with it, absolutely in love with it, I also consider it to be one of the best PVs of 2013 so far. And I honestly can’t see many PVs topping it. However, there is one scene I just don’t like at all, and it’s the scenes where they are dancing in front of the earth. And I don’t like it because it’s the one time in the PV you’re painfully aware that you’re watching a CG PV. The CG is just such a poor quality it doesn’t fit with the rest of the PV. And besides that, dancing it front of the Earth with rainbow colors flashing around it reminds me 100% of Berryz Koubou’s Ryuusei Boy PV.
Conveyor belt Kisumai.
This dance is a little too simple for my taste.
Graffiti try not to be so obnoxious.
Taisuke looking as cute as ever.
Now this is the perfect amount of graffiti. And I love how it’s also on the billboard.
Is there really anyone more adorable than Tama?
Still this dance. Not good.
Nice ascot there.
This is pretty reminiscent of Ryuusei Boy.
Don’t you think?
Love these bouncing smiles.
This PV makes walking on that conveyor belt look so easy, but during the PV making they fell down like 10 times.
Come on Miyata go away, you’re getting in the way of Hiro’s usual 8 hours of screen time.
Sometimes Hiro is so close to being cute, but then they are times like this where he looks like a troll.
Senga’s quite a scene stealer, I barely noticed Taisuke here.
But then the next second it’s as if no one exists but Taisuke.
Wait a minute, are Tama’s eyes two different colors? I’ll have a kinship with him times 1,000 if we both have heterochromia iridum!
I really wish we could see the pop art font in the background better.
This forced perspective is really cool. Reminds me of the forced perspective things Mini Moni did on Ayu ready.
It looks like Senga is going to fall.
Get back under your bridge Hiro.
Love all the different fonts.
Such a cutie.
I love the effect under their steps.
It’s so cool how the futuristic world is literally crumbling away to form the new set.
Now this really reminds me of Ryuusei Boy.
Kind of a similar feel.
Just when their outfits almost matched they had to find a way to make sure they didn’t.
I love that the smiley faces are in the sky.