Thoughts on SDN48’s Makeoshimi Congratulation

I wanted this post to be a simple PV post, really I did. I figured like most of my PV review posts I’d write a little about it but not spoiling my full reaction until the full PV was out. But after watching the PV review, I couldn’t settle on just that.

After watching the PV preview I’m angry, literally angry. But not for the reason you might think. I’m angry because this song and PV are amazing. The song is cute. It’s typical idol music soft and sweet. So unlike what their past A-sides have been like. And the PV is just as adorable. The girls are wearing too cute for words school uniform looking outfits that look like something AKB48 would wear. And I’m wondering why in the world weren’t they releasing singles like this all along? I know SDN48 are supposed to be a mature adult themed group, but I prefer them when they are cute. And it works for them. Their version of Everyday Kachuusha was amazing. And Awajishima no Tamanegi is my favorite song by them. And I also have to wonder, would they be disbanding if this was their theme? Why was’t Aki-P thinking of this in the first place?

Doesn’t Aki-P try to do what other idol groups aren’t doing, and that’s why AKB48 is so successful in the first place? And doesn’t he also like to make some of the music about controversial societal matters like teen suicides caused my bullying, teenage sex, and even being a lesbian like in SKE48’s Kataomoi Finally PV? Then why did he have it so backwards with SDN48? SDN48 is toted as being this adult themed idol group, but am I the only one who took that  at face value and didn’t immediately think that meant being overly sexual? It didn’t really have to mean that, and  I think that’s 100% the reason that SDN48 wasn’t as successful or popular as they could have been. SDN48 was an adult group with adult members, I really wanted them to be an idol group who’s members just happened to be adults. And honestly that would have been enough. They would have been pushing boundaries and going against the social norm just by being over the normal “idol age.” And that would have gained them a lot of older female fans. And probably female fans in general would want to support them because they would see themselves in them. Making another group based on male fantasy perpetuates the fact that Aki-P only really cares about male fans. AKB48 and their sister groups may have a lot of teenage fans, but that’s basically accidental. In the sense that they really aren’t marketing to them all that much. Aside from lyrical content and the girls doing things in fashion, it’s mostly for male fans. (Excuse me if I’m forgetting some other ways they are marketed towards females.) It proves that female fans are indeed just gravy to add to the obviously male dominated fanbase. And it’s whatever, I normally don’t mind being in the minority. But this is one the rare occasion where catering to a female audience would have helped them in the long run.

And if SDN48 still needed a sexy flare to their image, they could have went for it while still having their core female fanbase remain. Because all they really needed to do was add a flare, a touch, a pinch, a small amount. They didn’t have to go for such an obvious sexy image. You absolutely do not need naked body silhouettes and bathtub scenes to be sexy. The phrase less is more is completely true. I’m not attracted to girls but I’m going to assume that showing minimal skin is just as alluring. It’s the tease, it’s the “will they or won’t they” aspect that would be tantalizing. I’ve watched a lot of shows on fashion and they all say the same thing, “less skin is sexier than more skin.” A dress that’s low cut in the back, an outfit that shows your stomach peeking through, a dress that only shows your shoulders, or a high slit that shows your legs. All of those are sexy while still remaining classy. And I’m not saying that SDN48 are classless or sleazy, because they obviously aren’t. I’m just saying you can be sexy another way. And as a female fan I was turned off of them for that reason.

Maybe it’s asking to much for a female idol group to market themselves to female fans. I mean, you don’t see JE making their groups more male friendly. But I just find the whole SDN48 disbanding thing a bit sad, because there was potential in there for them to be amazing and sell a lot. It just really feels like they were tossed aside without really getting a fighting chance.

Also, here’s the PV preview.