SUPER GiRLS new PV isn’t cause for celebration

SUPER GiRLS will be releasing their 3rd album Celebration February 20th. And true to form a few days ago they released a PV for the title track.

I have to say, I am just really disappointed with this PV. It’s really a strange feeling. So far I’ve never not liking anything that SUPER GiRLS released. I usually cannot get enough of them. But this time both the song and PV are equally bland.

And that’s probably because they are trying for a more mature look and sound with this song. Which is fine, I actually kind of expected it since Akai Jounetsu had a more mature feel. But what was so great about Akai Jounetsu that it was mature while still remaining catchy. It was a touch more serious from their previous singles, but it still retained some of the fun and energetic SUPER GiRLS spirit. However, Celebration is a complete 180 from their usual sound, and honestly I was caught off guard. I wasn’t expecting something like this from them at all. The song sound just so boring and forgetful. It completely lacks personality.

The PV seems to focus mostly on dancing, which right there makes it boring. But not only is it just dancing they are dancing on a giant block, which is something that’s been done a few times in idol PVs before. For instance: Berryz Koubou’s Piriri to Yukou or AAA’s No Cry No More. But the fact that they are not only dancing on a giant square and wearing all white outfits, immediately makes me think of C-ute’s Everyday Zekkouchou. It’s just been done before and therefore feels very stale to me. However, they do make up for it a bit by being styled beautifully. Per usual, the girls look gorgeous. But not only that they look super mature. I mean, Hikaru cut her hair and I almost couldn’t even recognize her. And Ami, look at Ami! She’s seriously grown so much.

I also don’t really like the close-up shots so much. First off, they are just a red curtain. How boring. It’s uncreative backdrops like that I expect from H!P, not SUPER GiRLS. And Secondly, where are the adorable close-ups with 2-3 girls. You know where they do the same posing in unison. They’ve done those in pretty much every PV. It’s little things like that that make SUPER GiRLS unique.

The only parts of the PV I did enjoy are the present wrapping scenes. I think it’s cute that they’re playing off the title. It’s in these scenes you see the girls acting more natural and just adorable. Sadly these scenes only make up about 50 seconds of the PV. And when the video is nearly 6 minutes long, that’s nowhere near long enough.

These presents are actually wrapped beautifully. XD

Whoa what kind of filter are they using, cause that grass looks yellow.

Just wow Ami.

These outfits are really pretty.

Adorable Rino.

Aya has some really nice legs.

Hikaru, you look like a completely different person.

Saori looks really fresh and pretty here.

Adorable.

Rina looks so mature!

Ami just continues to always look flawless.

Rikataso looks super cute.

So so cute.

I love that they’re continuing the tradition of Mirei wearing some sort of hat.

Still think that Reira is one of prettiest members.

Kaede is judging Rino so hard.

Too cute for words.

This dance is a little too simple.

Adorable.

Ami needs to stop being so perfect.

And now they’re playing piano for no reason.

Look at Ruka being all gorgeous by herself.

What? XD

Adorable!

Such cute scenes in this PV.

Lolz at Mirei pouting.

I absolutely love that it turned into a giant present. Such a cool effect.