A few days ago Fairies’ official youtube channel uploaded the short version of the PV for their upcoming double A-side single, Beat Generation / No More Distance.
And I gotta say, I am completely underwhelmed and unimpressed by what I’m seeing. Fairies seem to have reverted to the exact same PV format of their first single’s PVs. Were there’s basically nothing going on the PV but dancing, even close-up shots aren’t as often as they should be. After I saw the PVs for Hero and Sweet Jewel I thought that this meant Fairies’ PVs were finally going to live up to how awesome their songs are. But with Beat Generation I’m getting more of the same. I do apperciate that they tried to make the PV interesting with multiple sets and outfits. And I do like the close-up shot outfits and the giant metal flower they sing in front of in the close-up shots is kind of cool. But I’m actually not impressed with any other element of the PV itself. The old school hip hop looking outfits and the orange and yellow outfits are hideous. And I can’t stand the main outfits they wear, for the mere fact that I’m sick of them wearing jean shorts all the time! In every single single one of their singles they wear jean shorts in at least one of the PVs. Maybe they’re trying to make it their signature piece but it’s really annoying.
There is one element of this PV that I do like, and that’s the dance. Of course it’s very skillfully done per usual, but that’s not what catches my eye about it. I am completely blow away by how effortlessly they dance in heels. I do realize that they’ve been dancing in heels, but in this dance you’re just drawn to it. There’s so much spinning and fast foot work in this dance that I am just really impressed by it.
It’s really a shame that this PV isn’t really anything to write home about, because this is their best song yet.