The full PV for C-ute’s upcoming single, Sekai ichi Happy na Onna no ko, has been released on their official youtube channel. Ad it honestly seems really rushed. The single isn’t releases until September 7th but we’re getting the PV now. Which is about a week or 2 early. And we’re getting the PV with no warning. Not one PV preview was released for this single.
When I first watched the PV I decided I hated it withing the first 10 seconds. But for some reason by the time I finished watching I was in love with the PV. Which is something that never happens with me. Usually it’s pretty cut and dry, I either love the PV or I hate it. And everything about this PV points to me hating it. The PV itself is extremely cheap. A majority of the PV is filmed in the exact same place. They have the dance shot up front, and then 5 feet behind them is the space for their close-ups. Which is something they hardly ever do in idol PVs. No matter how low of a budget they have, the dance shot and close-ups are 2 different settings. Even the cheapest of the cheap PVs don’t really do this. I can honestly only think of a few PVs that actually do this. Which are Buono’s Renai Rider, and actually most of Kusumi Koharu’s solo singles. Another reason I should hate it is because of the dance. The dance is extremely simple. But idol dances are hardly ever good. Literally 9/10 are terrible.
I should also hate it because literally nothing happens in the PV. Just cute idol poses and close-ups, and that’s it. Yet for some reason, despite all of this, I absolutely adore the PV. Because believe it or not I am pretty easy to please. I might be super critical of idol PVs, but that’s not to say I don’t enjoy most of them. The PV itself could be god awful, but if my idols look cute and are doing cute things, chances are I’m going to like the PV. It will never be my favorite idol PV of all time, but I will still enjoy it thoroughly. And that’s exactly what this PV is like. The PV is simple, but it’s not exactly boring. There are still a few cute elements to the PV. And above all, C-ute look absolutely adorable in this PV. They are wearing puffy idol dresses and oversized hair accessories. It’s that’s not adorable, I don’t know what is!
I feel like I’ve seen this before. But I can’t put my finger on it. And not Perfume’s One Room Disco, somewhere else.
I challenge anyone to say that every members doesn’t look to cute for words in this PV. I’m not the biggest Saki fan, but I want hug her in this PV.
Why does every idol group think this is a move worth repeating?
Airi looks perfect in her close-ups. *O*
Chisa looks pretty fresh and cute.
How is it possible for Maimi to be gorgeous and adorable at the same time?
Airi is so cute.
Gorgeous. MaiMai has been standing out to me a lot more lately.
Mai standing out, even in the background.
Creepy smile. Lol.
What’s with the random orange?
These are probably my favorite scenes. You get to see every member, and they look cute and doll like.
Ring around the Airi.
The funky chicken. Seriously?
Look how cute Nacky is.
It’s pretty obvious what the dominos are for.
I have to admit, Saki really knows how to make her close-ups interesting.
The laying down scenes remind me of Paramore’s The Only Exception music video.
American music reference no one cares about. XD
Lolz at Maimi.
Totally saw this coming.
It reminds me too much of Berryz Koubou’s Tomodachi wa Tomodachi Nanda PV.
This shot is weird. They almost look fake.