Filled with ecstasy over S/mileage

The full PV for S/mileage’s upcoming single, Uchouten Love, was just uploaded tot heir official youtube channel.

When I first saw the previews for the Uchouten Love PV I wasn’t all that impressed with the PV. And after seeing the full PV I’m still not 100% impressed wit the PV. Mostly because the PV is one the cheap side. Which is pretty unlike S/mileage. S/mileage has always been pretty interesting PVs that appear to be a high budget. They’ve only released like 3 that weren’t. So, of course it’s a bit of surprise that this PV is below average, and under the bar that has been set for S/mileage PVs. The PV is basically exactly like the 30 second commercial showed. If you watched the commerical it’s the same feel as watching the PV. This PV is mostly just dance shots and close-ups. Which is little boring. Their Koi ni Booing Boo had that same formula, but they still managed to jazz it up and actually make it interesting to watch.
I am happy that there is another element to the PV that I wasn’t expecting. Besides, the standard dance scene and close-ups the PV also has the girls in a school setting wearing school uniforms. Which could be awesome, but is only half way their. Perhaps if the school setting consisted of more than just 4 desks I would be more excited about it. aMa no Jaku was an indie PV and that was actually filmed in a school. It reminds me a lot of the Otona Narutte Muzukashii where there are just 4 rand desks. A lot of the PV reminds me of the Otona Narutte Muzukashii PV. The group close-ups in both PVs are nearly identical. I guess it’s hard to come up with a theme for a PV. But if you’re going to steal an element from a PV, what’s the point of stealing that element from yourself?
The only redeeming aspect of this PV is the girls themselves. They look gorgeous. And they remain adorable and incredibly sweet throughout the PV.

Even though most of my comments for the PV were pretty harsh, I do like the PV though. I find it incredibly adorable. Do I think it’s the greatest music video I’ve ever seen? Of course not. Is it even the best idol PV I’ve ever seen? Of course not. Does that really matter? It honestly doesn’t. Idol PVs are 7 times out of 10 times cheap and disapointing. Maybe other people will think PVs are better than I do. But I have pretty high standards. Maybe even ridiculously high standards. Over the years of being an idol fan I’ve been learning to just accept this as a fact, and a part of idol culture. Usually during PVs I tend to just focus on the idols themselves. But even though I focus more of the idols then the PV, that’s not going to really stop me from judging the PVs as harshly as I see fit. Afterall, I do still have high standards. And I do still hold out for the few PVs that are both entertaining, and the idols look good. Which are actually pretty hard to find. Well, they are for me anyway.

Saki looks super adorable.

It’s cute that there are hearts in their eyes.

But it reminds me too much of the Renai Rider PV.

The set is cute, but it reminds me too much of the Aisu Kuriimu to My Purin set.

It’s not 100% the same. But it’s pretty similar.

Of course this is very similar to the Otona ni Narutte Muzukashii PV.

Granted the Uchouten Love PV’s effects are much better and have a wider variety.

I still can’t get over how good Saki looks. *O*

When Yuuka first cut her hair short I completely hated it. I didn’t think it suited her at all. But with this style I think it completely suits her.

Cheapest school setting ever!

Kanon is so cute.

Hey macarena Aha!

Adorable.

Ok, this is pretty cute too.

Why does Ayaka’s book have to be upside down? I don’t really find stupidity adorable.

I didn’t think it was cute with Momoko either.

Kanon being her cute self. Ayaka’s face next to her is priceless.

Saki just looks beyond adorable in this PV.

Chu.

Cute.

How is this not like Ai no Dangan?

It’s exactly the same.

All these balloons are starting to remind me of the Chu Shiyouze PV.

There were way were way more balloons in the Chu Shiyouze PV tough.

Adorable.

Lolz.

Saisho wa guu, Janken Pon!

Cool effect, but it’s been done before.

Of course if you copy off of my beloved Koharu I’m going to remember.

Cute.

Saki! *O*

Um…what? Are they seriously doing the wave but just sideways?

2 thoughts on “Filled with ecstasy over S/mileage”

  1. S/mileage is the one H!P band that I think can break out of the "idol" category and achieve true mainstream success. The girls are great, what they need is a song and a PV and a PR campaign that pushes them to the next level.

    Given H!P's history over the past five years, I'm not so sure that will happen. This PV and song comes close, but it still seems to be missing something.

  2. I completely agree with that. S/mileage has been getting really popular lately. There's a lot of public intrest in them. And the new member auditions is really helping to boost them a bit, since a lot of people will be talking about them. Yeah, all S/mileage really needs is their Love Machine.

    I'm pretty optimistic for S/mileage. Lately H!P has been stepping things up a bit. Tsunku said that this year H!P is only the attack, and I think he means it. So far this yea there have been a lot of surprises and good songs. And if it continues like this in 2012 and beyond, H!P may be in a good place again.

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