Avex’s official youtube channel has posted a commercial for DiVA’s upcoming 2nd single Cry. The commercial is about 30 seconds long and is the first time the fans get to hear the song.
I really had high hopes for DiVA to become my favorite AKB48 sub-group. They are the best singers in AKB48, and after watching the little bit of AKB48 shows I’ve watched I’m starting to really like Sayaka. I wasn’t really impressed with Tsuki no Uragawa all that much. Lyric wise the song is beautiful. Singing and music wise, it was pretty lack luster. The music was too soft and the singing was too bland. They didn’t use their full singing potential. However, in this song that’s not the case. During the chorus we get to hear some fairly high and powerful notes sung beautifully. I mean, the notes are held seamlessly. And we get to hear each member have a solo line. At least I think, I’m like 80% sure the last solo in the commercial was Ayaka.
Even though I am really excited that we finally have some high notes in a DiVA song, I’m not really impressed so much with the song itself. The song is basically the same as Tuski no Uragawa. Except that the music it’s a fraction higher. I know that slow songs and ballads show off a singer’s vocal ability. But does that really mean that all the songs they release have to be slow? Not really. They could have a regular idol type of song but then hit some really high notes along the way or during the chorus. The songs also seem to be this tempo because DiVA is going with a more mature and adult image. Which is why I don’t really like mature idol groups that much. They’re boring. Mature and idol groups should never really be used in the same sentence. At least in my opinion. But there I go jumping to conclusions. This is only the chorus of this song, no one knows what the verse sound like yet. But I’m willing to bet it’s nearly the same as the chorus.
Now on to the PV. Wow, for being an AKB48 subgroup they release some pretty cheap PVs. At least the set for Tsuki no Uragawa was pretty, despite also being a cheap PV. But are they serious with the Cry set? They are dancing in front of a plastic tree! And the insanely bright setting of the dance space doesn’t fit with the tempo or theme of the song at all. The close-up shots don’t really get anymore cutting edge either. They are just standing in front of falling water. Which makes sense because the song is called Cry. But it’s been done before. Give us something new and exciting.
However, the PV isn’t all bad. The girls look absolutely gorgeous. I love the military inspired outfits. The lighting makes them look practically flawless. And I love that the close-ups have their hair styled simple.