Since I only know minimal Japanese let’s focus on what’s really important during these commercials, their overall looks.
Yamapi: I am completely ecstatic that his “what was he thinking” perm is all but a distant ugly memory. And he’s back to having sex hot hair. It’s pretty similar to my favorite Yamapi hairstyle, his Kurosagi hair, yet it’s a little different. I guess it’s a little more mature.
Massu: I don’t find Massu to be all that attractive to begin with but he’s even more so with blonde hair. I don’t understand why he went back to his Tanabata Matsuri hair as if that was a good look for him.
Tegoshi: Pretty much the same as usual.
Shige: Shige’s hair is an abomination! It looks like his Sakura Girl hair but worse. He looks completely hideous, which makes me uber sad.
Ryo: Looking the same but still adorable.
Kei: Kei looks incredible. His short cut and dark hair is probably my favorite Kei hairstyle. Whenever he has his hair like this he look incredible. I absolutely hate his constant blonde hair. With his dark brown hair he moves for a pitiful 3/10 to a solid 7/10.
Overall I think the CMs are pretty much standard new album CMs. Nothing extremely amazing going on. Except for Ryo of course. Maybe it’s because of my obvious Ryo bias but I was paying the most attention to Ryo throughout the commercials.