Hey! Say! JUMP – Ai no Arika PV preview

Hey!Say!JUMP

A few days ago Yaotome Hikaru was on Ousama no Brunch promoting his and Inoo’s new drama Dark System Koi no Oza Ketteisen. And it was the perfect opportunity to release the PV preview for Ai no Arika, off of Hey! Say! JUMP’s upcoming double A-side single, Ai no Arika/Aisureba Motto Happy Life, since it’s currently being used as the theme for Dark System.

Before I talk about the PV preview I want to point out that I cannot stand that the official way Ai no Arika is written is as one giant word. And because I don’t particularly care for that I’m not going to write it as such on my blog. I’ll still tag it as that so JUMP fans can find my blog, but that’s about it.

Now, on to the PV preview. I have to say I really like the set for this PV. It’s beautiful, it’s spacious, it looks like it was filmed in some concert hall, and has some really nice high ceilings. There’s even a full orchestra behind them which is great. However, I thought it was great when it was used in Arashi’s Truth PV back in 2008. Beside the fact that Arashi’s Truth PV had a smaller set and it had a darker and grittier PV to make the more mature song, and Hey! Say! JUMP has a wide open set with bright lights to match the more happy positive song, it’s pretty much the same exact PV. And I’m honestly disappointed with that.

The outfits for this PV aren’t anything to write home about either. They are just red suits, while they are nice outfit they’re not really anything special. Especially since I’m 90% sure that Hey! Say! JUMP has worn straight up red suits before. But I can’t remember  exactly when. The closest I can remember is when they wore sleeveless red suits during the Summary 2011 concert.

The only part of this PV that did seems to have potential are Hikaru’s rap scenes. I mean they actually look really cool. He’s wearing 2 different outfits and there are some interesting camera angles and effects going on. However, the actual rap itself is so awkward and kind of awful, and doesn’t fit in the song at all, that’s it’s my absolute least favorite part of the song.

And it is a little sad that only Hikaru gets this special part in the song and PV even though Inoo is also in this drama. Sure, Hikaru is probably the lead. But remember how Super Delicate was the theme for Ryosuke’s and Yuto’s drama Risou no Musuko? Despite Ryosuke being the lead of that drama the song and PV were pretty much solely dedicated to them. But I guess that’s too much to ask for when Inoo is involved. But even Hikaru is on the bottom half of popularity within Hey! Say! JUMP, so I don’t get it.

I guess it could be that it’s easy to have Hikaru do his normal rapping while Inoo sounds like a frog while singing and can’t easily lead a song.