The PV wasn’t anything really special, mostly because it’s an indie single PV. But look on the bright side, it had a much higher budget than Massara Blue Jeans. And ManoEri’s indie singles didn’t even get PVs. The set of the PV is in a school, H!P having a handful of school videos already, there really wasn’t that much you could do with it to make it unique. But it was the first H!P school PV that focused on the school setting as a whole, rather than just one or two rooms. I really enjoyed the polaroids of the girls throughout the PV. I think that made the video cuter than it already was.
The dance is pretty cute. It’s simple but it fits well with the song. I’m a little sad that I watched S/mileage’s performance during the Egg concert. It took away the surprise of watching for the first time in the PV.
I also think everyone looks absolutely amazing in the PV, especially Yuuka. It’s almost unbelievable how gorgeous Yuuka looks! Even though Kanon is my immediate favorite of the group, I have to say she doesn’t really stand out in this PV style wise. Everyone has 2 different adorable hairstyles each, but Kanon’s stays the same. She either has it just pin straight, or pin straight with a headband. It reminds me that they did the same thing to Momoko in the Rottara Rottara video. Apparently if you have short hair in H!P your only style option is straight, unless your Ai-chan of course.
Hair might not seem like a big deal to most people, but to me clothing and hair is just as important as line distribution. Besides that, I’m against anything that takes focus away from Kanon. The line distribution also takes focus away from Kanon. The song focuses mainly on Yuuka and Saki, which is fine because they only get one more line then Kanon and Ayaka. Not only does Kanon get just 2 lines, she gets the shortest solo lines in the whole song. As a biased Kanon fangirl, I think that’s unfair to her.
So it makes you think, just how many indie singles is S/mileage going to have before a major debut? I personally think anything more than two would be unnecessary. To me S/mileage is H!P at its best. Much like Buono they have a clear style of music, that’s both unique and at the same time fits into H!P. It seems like H!P has put all their good ideas into the subgroups, which is making Morning Musume suffer. Even Berryz Koubou has had better songs than Momusu lately.