Momusu’s newest harebrained PV

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Almost 2 months ago the full PV for Morning Musume’s Brainstorming off their recent double A-side single, Brainstorming / Kimi Sae Ireba Nani mo Iranai, was released.

And the reason I’ve waited so long is because I was honestly dreading writing this review. Since Morning Musume is my favorite idol group I’m always extra excited to review their PVs. And whether the PV is good or bad I always have a clear opinion on it. But with this PV, and the other PV from this single for that matter, I’m literally drawing a blank. Just completely uninspired to write about it. You know a PV is bad when you can’t even form the words of why you don’t like it.

But much like with any PV review I feel the longer I wait to review them, the more I’m letting my readers down. And it’s that feeling that pushes me. That silently whisper in my ear I can sense of all of my readers in unison saying, “Hey, Amy, what’s going on? I’m tried of waiting to read that review it’s been out for weeks already!” Granted my readers would probably call me Aim, but I feel it’s more dramatic using my real name.

Buy you guys have no idea. I’d take reviewing an awful PV over a mediocre PV any day. At least I can think of sometime to say with an awful PV. And that’s what brings us here now. I’m reviewing this PV for solely for you guys, and I genuinely hope you enjoy it.

Unfortunately what I feared when I watched the loose shot version, the same thing I feared when I watched the dance shot version of One Two Three, sadly became a reality and the loose shot version pretty much became the final version of the PV. Which makes me half angry and half sad. And not because of the reason you think. It’s cool they they keep giving us fans of the PV with having the dance shots uploaded about a month before the full PV is out. But at the same time I hate that it spoils the full PV too much. I prefer when we just used to get 30 second previews of the PV. Remember a time when us fans were satisfied seeing a completely grainy severely low quality PV preview of Naichau Kamo recorded directly off of someone’s cell phone? Oh, how the times have changed.

This PV I can’t even fully explain it. I don’t hate it, but I definitely don’t love it. It does have it’s good parts: the girls look outrageously gorgeous, especially during the close-up shots. My god the close-up shots! The lights are so bright on their faces that’s it’s giving them a flawless completion and overall appearance. My girls just look so incredibly beautiful that I’m almost overcome with emotion at thought of how much they’ve grown. I also absolutely love the outfits. They are tough, but still pretty at the same time. Perfect yankee fashion for Reina’s send off. And they’ve once again given the members who are meant to be sexy the sexier outfits. This time it’s only simple thigh high socks. People have tried to say that it’s the older members who get the socks, but that’s not the case. Because Mizuki and Ayumi are the same age but only Mizuki is wearing socks. And Riho is younger than Ayumi and she is wearing the socks. I literally cannot be the only one who picks up one this.

I also really like the dance. Sure, it’s a similar style to what they’ve been doing lately, but I like it. It’s sharp and polished looking. And completely interesting to watch. I like that lately they’ve been making dancing intensely their thing. I always loved when they switched C-ute to that once they became a 5 member group. I also even like that big screen of lights in the background. I love that throughout the PV it changes from music bars, to something that resembles a heartbeat, and then to just flashes of brightly colored light. It makes the PV a little more vibrant, and a little less dull. I also thought it was brilliant that they turn the lights to each girl’s image color during close-up scenes.

But that’s all I like about the PV. I don’t like that they are just standing on a bare black floor, and on one set the entire PV. I don’t like that it’s another predictable dance shot close-up format. I don’t like that Morning Musume doesn’t, and hasn’t for a while, taken risks with their PVs and at least attempt to make something interesting. Like Seishun Collection. It wasn’t great but at least it was filmed outside and they did more than just dance and show close-ups.

Instead we get another PV that’s only enjoyable because I love the girls and they look pretty. But visuals only go so far, and I prefer something a little better. Even if this PV was painfully simple I’d still like to see the girls being silly and having fun. Or showing their personality somehow. A PV like this gives the girls zero changes to let their true selves shine through. It’s what I loved about PVs like Maji desu ka Ska. It was so cheaply made, but I saw the girls really being themselves in the PV. Lately they’ve had to worry too much about being mature and sexy that they’re not being themselves. And bottom line, that’s why I like my idols, for their personalities not their looks.

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I wanted to make a joke that even this titled screen ins cheap, but who am I kidding this is actually an improvement.

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Gosh this looks oddly familiar.

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Love how intense the dance is.

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I really can’t deny that this is a great dance overall.

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Riho is looking pretty adorable.

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Wow Mizuki.

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Might as well post this, is probably one of the few times I’ll actually see Zukki.

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What’s with the hear no evil pose?

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Wow I’m really paying a lot of attention to Riho in this PV. Well, I don’t really have  a choice considering all the liens she gets.

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This hairstyle is super adorable on Ayumi.

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Gorgeous.

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They gave Sakura such an odd hairstyle.

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Oh look there’s my girl, looking beautiful I might add.

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I love how you can clearly see Maa-chan’s enthusiasm. 

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And I love how cool Haruka is trying to look.

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This is like the only part of the dance that looks awkward in my opinion.

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Is that a smile Haruka?

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Sakura looks so innocent here. I can’t really explain it any other way.

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Just wow.

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Whoa I actually think this is the first time they showed Erina in the entire PV.

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Just random arm flailing at this part of the dance.

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I absolutely love Riho and Ayumi’s little dance battle.

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Fukuhime!

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I just noticed that Reina’s earrings are handcuffs. How cool.

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How can anyone not love Masaki? How can anyone not want to just run up and hug her?

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Why does Haruna look so sad? This is your solo line girl, cheer up.

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Cutie.

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Zukki’s judging you so hard right now.

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What’s with this random smoke scene?

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Are we suddenly in Kis-My-Ft2’s Everybody Go PV?