C-ute’s newest PV has me lost for words

C-uteKonoMachi

Nearly a month ago the full PV for C-ute’s newest single, Kono Machi, was released.

I know, I know, this post is way overdue. And I do apologize. But after seeing the PV preview and how simple the PV was I was so uninspired to write this PV review. I’m actually still uninspired, but it’s been a month and I’m sure my lovely readers have been waiting for this.  And I try not to be one to disappoint.

Sadly, after seeing the full PV my feelings towards it have remained exactly the same. The PV is so boring, and so simple, that I honestly don’t even know what to say about it.   This PV is literally one of the cheapest, simplest, and most boring idol PVs I’ve ever seen. I know I say that a lot with H!P PVs. Well, actually I say that this is the worst PV in H!P history a lot. But honestly I feel like I have to say that again, because it actually seems completely accurate and not an exaggeration this time. I mean this PV is almost at KAT-TUN’s Ultimate Wheels level of absolutely nothing going on.

The main theme of this PV is walking, which is something we’ve seen before in H!P with Buono’s co.no.mi.chi and W’s Aa ii na PVs. But what made those PVs fun, and actually watchable, was that even though they were poorly made they made up for it by having different places they walked in front of, different outfits, and had different sets for the dance scenes. Well, this song is too slow and doesn’t have dancing, so I’m obviously not really counting that, but you get my point.

In the Kono Machi PV each member is walking on the exact same town backdrop. Which I actually don’t like because the town has this weird block or mosaic look to it, and it makes it look too fake. Buono’s and W’s CG obviously looked more obviously fake, but at least they tried to play it up more that it was real by interacting with things in the background. The Kono Machi PV also has these split screen shots with two or more members, and the way that each of them are cut and pasted together just looks really bad and really cheap.

The rest of the PV is just them sitting in this really drab and washed-out gray room, just sitting on boxes much like in Morning Musume Kanashimi Twilight PV. Which I get that they only included for a little variety because of the lack of dancing. But it just makes an already simple PV look even more simple. Sadly, this is also the backdrop they use for the close-up shots, which was really a poor choice in my opinion.

Much like every simple PV the only thing that it’s got going for it is the girls themselves. And my god do they look gorgeous! The outfits for this PV are probably one of my favorite outfits C-ute has ever worn. Second only to the outfits they wore for their 3rd Love Escalation album jackets. I just absolutely love the marching band-esque type tops and their boots are incredible. Like I wish I could somehow grab them through my computer screen. Everyone’s hair is also really pretty. Especially Airi’s and Nakky’s. And Mai’s blonde hair makes her look super mature. Like, it’s incredible how much she’s grown up.

KonoMachi

I think the font forming a town skyline is so a cool effect.

KonoMachi2First shot of the PV and Airi looks gorgeous already.

KonoMachi3

Airi is just killing me right now.

KonoMachi4

There’s that weird mosaic town that kinda looks like a blanket.

KonoMachi5

I actually don’t think this hair suits Chisato. She looks so much prettier with a darker shade.

KonoMachi6

Mai Mai looking so fresh and mature.

KonoMachi7

I get that the song is called this town, but are we really going to see nothing but shots of the town?

KonoMachi8

Time for some obviously fake, completely unnatural walking.

KonoMachi9

Maimi is such a beauty.

KonoMachi10

Chisa kinda looks like an elf here. It’s the hair! And the fact that he ears are showing. XD

KonoMachi11

Wow, that hair is working for you Saki.

KonoMachi12

Cannot get over how mature and gorgeous Mai looks!

KonoMachi13

You have no idea how annoyed I am that Airi’s earrings say two different things. Lol.

KonoMachi14

Oh, what a lovely set you have.

MorningMusumeKanashimiTwilight

I liked it better when Momusu did it.

KonoMachi15

Those shoes, I need them.

KonoMachi16

That split screen is just terrible.

KonoMachi17

Adorable.

KonoMachi18

This split screen is even worse.

KonoMachi19

I love how everyone else is doing an idoly poses, and then Mai is just standing there with a blank expression.

KonoMachi20

I never really noticed before, but Nakky is pretty good at conveying subtle emotions.

KonoMachi21

Look how pretty and not elf-like Chisa looks with her ears covered.

KonoMachi22

So cute.

KonoMachi23

Love and peace is all Airi is wishing for today. (Get it? Bad Momusu joke.)

KonoMachi24

Nakky’s smile is super infectious.

5 thoughts on “C-ute’s newest PV has me lost for words”

  1. This PV makes me so mad, because the lyrics are really sweet and it’s just SO EASY to make some acting scenes out of it and make this video more interesting. It talks about the school and the cafe you used to go to with friends and it’d be nice to have some sorts of flashbacks, since this song has extremely nostalgic lyrics.

    I don’t know, they wasted a big chance to make this PV a heart-warming one. They will make a new one though, but I don’t think it’ll be too different to this.

    1. You’re absolutely right. Reading over the lyrics, they are very sweet. And they really do paint a very clear picture. I don’t understand why H!P insists on using CG for PVs when it’s a lot easier and cheaper to just make PVs where you walk around a town. It’s the same thing they should have down with Momusu’s Help Me PV. That would have been such a great effect.

      They’re making another PV? I haven’t heard anything about that. But why make 2 PVs when they could have spent the money and just made one great one?

  2. Haha nice post! I still think the MV could have been much better than a backdrop. They could have gone outdoors and filmed a more scenery MV for Kono Machi…

    1. Thanks, glad you enjoyed it. <3 Me too, that's like my main complaint. If they just used a real outdoor backdrop, or walked around an actual town, the Pv wouldn't be so awful. But H!P hardly ever makes outdoor PVs, I don't get why. Surely they're cheaper to make.

Comments are closed.