Momusu’s heart stealing new PV

Recently the full PV for Morning Musume’s upcoming new single, Renai Hunter, was released.

After watching the entire PV I could already tell the hate for this PV must be enormous. Well, let’s be real, this is a Morning Musume PV people would hate on it even if it was pure gold. But as always with Momusu, I’m going to go against what everyone else thinks and come out and say that I really love this PV. It was an absolute joy to watch. My girls are always a joy to watch awful PV or not. But the reason that I like this PV is because it looks like their  was some real effort put into this. Is the PV perfect? Absolutely not, there are tons of things which could be improved on, and don’t worry I’ll get to that part. Lately Momusu’s PV have had a lot more effort put into them. I don’t know if they hired a new director, or they realized the 9th and 10th gen are give them a popularity boost that LinLin and JunJun never could. What was it a month after Riho joined she already had double the members on her mixi fanclub or whatever mixi does? Seriously if they really build the 9th and 10h gen Momusu would be in a good place. They have all the perfect idol traits. But that’s another post all together. Whatever UFA is doing with Momusu PVs they really should continue. I feel like the Renai Hunter PV is almost there. To me it seems more like a transition PV in between awful and absolute gold. Now, I personally don’t think Momusu has only ever had a handful of really amazing PVs. But fans seem to forget that every time shiny new idol groups relase something. But the fact that the Renai Hunter PV has more going on than just dancing and close-up singing shots proves that my god they’re actually trying.

Now let’s start off with the main part of the entire PV which is the set. I absolutely don’t like the set at all, it’s just too simple. I mean it’s white, you can’t get anymore bare than that. They are basically dancing in a giant white box. With a box/ladder pattern on the walls and simple fluorescent lights on the ceiling. And it honestly looks like an office building. Not only that, the entire set makes the members look washed up. Since they are wearing silver outfits they some times blend into the background, which is a huge no-no. But there is something great about the set, and that’s that the entire PV was filmed using one set. Now, that actually sounds horrible. But what makes it great is, you can’t really tell everything was filmed in one place. The first close-up uses colored beads which block the background completely. And the second close-up blurs the background and uses a gray filter. It’s just brilliant.
Moving on to the next biggest part, which is actually the psrt you notice the most, which are the outfits. I hate the outfits. Since the song uses dubstep I’m going to assume they tried to go futuristic with the outfits. But why does everyone think futuristic means silver? It doesn’t. Silver, let alone metalic silver, hardly ever works in the present. And I hate that the outfits do not have a shape at all. It makes them all look like flat boards without a single curve. Which isn’t flattering in the slightest. The other thing that irks me is everyone’s outfit is split into colors by their gen. 10th has blue, 9th has red, 6th has black, and 5th has yellow. But Aika is lumped into the 6th gens black. I guess they wanted Risa to standout and be the only person with their own color. But it’s just not working for me. Yellow is the most vibrant color out there anyway, they coukd ahve put Aika in gray and it would have still worked.
Next the dance, which is awful. What happened to Reina’s explination that it’s like a zombie? I see no Thriller-seque moves, or even any moves that are remotely difficult. There’s just a lot of shaking, pointing, and dropping. It’s just really awkwad from start to finish. The 10th gen can handle something more difficult than this.
The close-up shots for me are some of the best scenes. I love the close-up singing scenes because I actually love the random hanging beads. I know they are cheap sets 101, and H!P uses them all the time. They just used them in Dream Morning Musume’s Shining Butterfly PV. But I love the beads in any PV. I think they are really pretty and add a nice effect. They also balance nicely with the lack of set otherwise. The second close-up scenes are nothing more but beauty shots. But I absolutely love them. The girls look stunning. And I love the slight wind on them. It reminds me of the close-ups from the Sexy Boy PV.
And saving the best for last, my favorite scenes. Which are obviously the magazine scenes. I think they’re adorable. A really simple and cheap effect, but it’s undeniably cute. You get to see some cute shots of the girls posing with lollipops, and the magazine itself has a few stats of the girls.

I love this font.

Awkward dancing already.

Gorgeous Risa.

I can’t even with this dance right now.

Even though it’s just pointing I do love this move. Just because of how synchronized it is.

Absolutely stunning.

Oh, Reina’s hair is down. People can finally stop complaining that’s it’s always up.

Sayumi looks really pretty.

Ayumi still comes off as a little creepy to me.

Risa is killing me with these close-ups.

Most awkward move in the history of idol dances. And Zukki can’t really even do it. Lol.

Aika looks amazing.

I don’t like how boyish Erina’s hair looks.

Wow, Zukki looks incredible. *O*

Poor Haruka looks like a deer caught in headlights.

Mizuki is brining it though.

Eh, Reina’s cover is a little boring.

I love Risa’a lollipop.

Adorable.

Riho’s ins’t that spectacular either.

Aika looks super pretty.

Love them.

Adorable.

Love Aika’s wink.

Wow, Mizuki’s is the best so far.

Erina trying to look sexy.

Gorgeous.

Zukki!

Not bad Ayumi, it’s actually kind of cute.

The pose is a little awkward, but still cute.

Absolutely adorable.

Meh.

Realy beautiful.

Mizuki looks so fresh and pretty.

No words.

Haruna needs to work on her posing.

Too sexy Eripon. It doesn’t work with her cute image.

I just wanna hug Masaki.

I love that Risa says she loves Morning Musume.

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