A few days ago Avex’s official youtube channel uploaded the short version of the PV for DiVA’s upcoming new single, Lost the Way.
DiVA, DiVA, DiVA, what in the world are you doing? I don’t even know how I’m supposed to feel about this PV. On one hand I absolutely love it. The dark set and equally dark outfits work so well because of the mature and serious nature of their songs. Those scenes also make the close-up scenes with brighter outfits and lights really pop. And overall the girls are dressed and styled perfectly. The gray outfits are grogeous and have a very futuristic and high fashion feel to them. I don’t really like their outfits in the close-up scenes because they are all wearing the same hideous semicircle looking pattern. But everyone looks gorgeous in the close-ups, everyone’s hair styles really work for them. Especially Sayaka, the girl looks amazing.
But one the other hand I hate the PV because of how the new members are treated. I understand that they are unknown girls with no affiliation to AKB48. But they are official members, and they are being treated like the sub-members of S/mileage were. Where they had practically zero lines and were glorified backup dancers. But these members are treated worse. At least with S/mileage they got to sing yeah, fu, and go, and had their own close-ups. These poor girl don’t utter a word and do not get any close-up shots. And they are wearing simple and plan outfits compared to the original members of DiVA. They are being treated just like sub-members, but they are all full time members of the group. It makes absolutely no sense. What was the point in adding them if they aren’t going to use them? I understand wanting to slowly warm up the fans to the new girls, but this is a bit excessive. Yes, you can argue that this is only 1/2 or 1/3 of the PV and we don’t know what’s going to happen. And that is true, we don’t know. But one can assume that the rest of the PV isn’t going to be much better. Unless they have the 1st gen and 2nd gen members switch places completely for the 2nd verse, I don’t see how it could get any better for the new members. I guess that’s also why DiVA is still written with a lowercase i.