Was S/mileage’s new PV really worth the wait?

A few weeks ago the full PV for S/mileage’s recent single Chotto Matte Kudasai was released.

After the absolutely incedible and adorable PV that was Please Miniskirt Postwoman, I was expecting a lot from this PV. But sadly it didn’t really live up to expectations. The PV was extremely cheaply made, and it seemed to be one of those PVs that were relying more on the girls’ personalities to sell the PV. But it didn’t really work this time. Mostly because the set was too bare. The reason PVs that Pvs like Hatsukoi Cider and Sekaiichi Happy Onna no Ko worked was because there was more going on than just the sets. Hatsukoi Cider had intersting angles and editing effects, while Sekaiichi Happy Onna no Ko completely utilized their set completely and made it fun by showing each rooms next to each other as they panned across the set. Which was very similar to Perfume’s One Room Disco or even Hey! Say! JUMP’s Mayonaka no Shadow Boy. But in Chotto Matte Kudasai they just stayed in the same Anataboshi-esque set for the entire PV. The close-up shots even look like they were filmed in the exact spot as their positions in the dance. Which is really cutting corners.
While I do love S/mileage to pieces and find them to be really adorable and down right charming in this PV, I do need a little something more from this PV to push it over the top. They used the exact same format as they did for the Tachiagaaru PV. And let’s be honest it didn’t work at all for that PV either. And we all know how I was dissapointed by that PV.
Also, I have to take a minute and talk about the dresses. Oh, the dresses. From the minute they were first shown fans have been comparing them to Morning Musume’s Onna to Otoko no Lullaby Game dresses. And I can’t really blame them, they do look strikingly similar. Obviously they aren’t 100% the same. The shape and the overall silhouette of the dresses are different. But they are about half similar as they are both pretty ugly and are just solid colors with white accents. I personally do not like either dresses, but what do I know? We should see what Dior thinks of them. If Dior sees them now they can still replicate them in time for Fall Fashion Week.
Now, I can’t completely rip this PV apart because the director of the PV did attempt to add some interesting scenes. But sadly, those scenes weren’t really cutting it for me either. There are these scenes were the members are multiplied about 5 times which are kind of cool, but they would probably be a lot cooler if they didn’t remind me of Berryz Koubou’s Dakishimete Dakishimete PV. And then there are the scenes I just don’t get. And those are the scenes were S/mileage hits the “screen” and then slowly slides down as if they are raindrops or flies. I just have no idea what that’s about.
But throught all of this there are scenes that I do like, and that’s the scenes were the members are writing on the board. I don’t know, I just think those scenes are adorable. And they are very Buono-esque.

I might as well get the dress comparing out of the way.

Decide for yourself if they are similar.

Kana is so adorable.

I should also get the set comparisons out of the way.

It looks pretty similar to Milky Way’s Anataboshi set.

Don’t get it. XD

The dance is a little weird.

Kanana times 10.

Reminds me of Dakishimete Dakishimete though. Also Chu Natsu Party.

I think Meimi looks cute with bangs. I don’t get why fans care so much that she changed her hair. The girl is 13, she’s got years of new hairstyles coming.

Ayaka looking cute as usual.

I do like this dance move though just because it’s so sharp.

I’m trying so hard to like Akari, but I just don’t see her appeal.

Kanon’s adorable pouty face.

So Kanon’s winning or? I don’t get these scens at all.

I just adore Rinapu.

Cute.

Umm, moustache move? o_O

And chicken move? This isn’t Pyoko Pyoko Ultra.

So lovely.

Rina is such a cutie.

I don’t like that they make Kana intentionally off in the dance. For what reason? To make fans root for her more or something? It’s completely pointless.

Adorable! *O*

This move is cute.

But WTF is up with this move. Seriously.

I love how happy Kana always looks.

Sleeping beauty.

Super cute.

I mean Kana definitely needs to improve, but she is in synch with the other girls.

Cute.

It’s cute that Kanon is losing against herself at tic-tac-toe.

Lol.

I love how serious Meimi is trying to look.

Kana’s face plant is the best.

Hair flip.

Mei Mei overracting again.

This move. XD

Only Meimi is falling. Lol.

6 thoughts on “Was S/mileage’s new PV really worth the wait?”

  1. I’m glad that I am not the only one who (at first) did not really like this PV. I like it a whole lot more now, but I had to watch it on a loop before I actually started to care about it properly. I was too infatuated with PPU.

    I love Kana – she’s an adorable Gorilla-lover. She was the most entertaining member in the PV for me, though I will admit, Meimi is also entertaining. Kana is also the prettiest with a smooshed face, just saying XD

    I love your reviews, they always make me laugh and realise something about a video or song. You’re an awesome writer~

    1. Well, I’ve only seen the PV twice so far. Maybe I’ll grow to like it more. But right now I can’t see that happening. Lol. The Pyoko Pyoko Ultra PV was amazing. A lot better than Chotto Matte Kudasai.

      I love Kana too. During the auditions she was the one girl I didn’t want to get in. But her bubbly personality has won me over. I have to agree about Kana and Meimi being the most entertaining. But my eyes are always drawn to Kanon she was amazing in this PV too. She was. Lol. But it’s not a very flatering angle.

      Thanks. Means a lot that you enjoy them. :] Though I have to say once again my writing could be a lot better. Lol.

  2. Tachiagaaru was utter fail, and PMSPW seemed to have evolved them, I was looking foward to this release too… but damn it fell so flat on it’s arse.

    1. I actually really liked Tachiagaaru as a song, not so much as a PV. But Please Miniskirt Post Woman was just perfection all around. It really did. And that’s sad, S/mileage usually really delivers.

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