A few weeks ago the PV for Dream Morning Musume’s first, and apparently last, single Shining Butterfly was released.
If there was one word to describe this PV that word would be gorgeous. Just absolutely everything about this PV is beautiful. The low lighting the PV is shot in is extremely flattering. And it’s a nice contrast to the somewhat brighter lighting for the dance shot and close-up scenes. The set is also really beautiful. Even though it is just shot in a cabaret club, they really make full use of the setting. They use basically every single room of the club. The bar, the couches, the runway, and the stages are all used evenlly throughout the PV and in perfect intervals. Which is a big improvement of most of the UFA made PVs. They usually rent an entire place but end up only using very little of the set. But using every room really makes for an eye catching PV. And having a clear storyline makes the PV engaging from start to finish. Which is another thing UFA PV have been lacking lately, clear stories. In this PV in a very short amount of time they managed to paint a clear picture. Rika was feeling heartbroken over a guy. Even when he was obviously with other girls she was pathetically clinging on to him and lashing out at anyone standing in her way. But in the end her friends manage to snap her out of it and she ultimately doesn’t give the guy the time of day once her comes crawling back. They are hostesses in this PV so I’m not really sure how true their love was to begin with, but it’s a great and powerful storyline nonetheless. It shows the bonds of friendship between women. It also shows you how you shouldn’t let a man treat you however he please and you’re better off without him. Which is a pretty empowering message.
Now, let’s talk about my favorite parts of the PV and my not so favorite parts, starting with the outfits. I have pretty mixed feelings between the outfits. The hostesses dresses are obviously absolutely gorgeous and the girls look incredibly stunning in them. But I absolutely despise the dresses in the dance scenes. They are poorly made and extremely cheap looking. In that aspect the PV really reminds me of Onna to Otoko no Lullaby Game. Where you had one outfit that was stunning but then the other outfit you questioned why they were even used. Another part of the PV I really liked was how Yuko was used in this PV. I love that she was the owner and played an almost mother like character. It was completely fitting for the first leader of both Morning Musume and Hello!Project. The parts of the PV I didn’t like aren’t so much that I didn’t like them, it’s just that they surprised me. First off, I don’t get why Rika is the start of the PV. And not because I don’t like Rika, I actually do like Rika. She’s not my favorite but I have nothing against her, it’s just surprising she’s the star of the PV when it’s pretty obvious that Nacchi is the most popular Morning Musume member. Maybe it’s because Rika has a more sexy image and that’s what they were going for in the PV. Another aspect of the PV that surprised me was Ai-chan. Obviosly I knew she was going to be in the PV, she was in the PV preview. But I’m finding a hard time justifying why she was even in the PV at all. She appeared for about 10 seconds in total. And I did not get what the symbolism of Ai-chan suddenly turning into Rika was supposed to even mean. I do realize that it was just a small cameo because Ai-chan has been such an important member pretty much since she first joined. But they used her in such a way that she was completely unnecessary.
Random member walking.
I think I’m one of the few Morning Musume fans who just does not care about Nacchi.
You know it’s gonna be a simple dance when they start out with a slow hip swing.
Look how prett the set is.
Horrible dance move.
Forever alone Rika.
Yuko carefully watching over. I love her role in this.
I have to admit Nacchi does look pretty cute here.
That two timer, well actually three timer. Though I would probablt choose Koharu over Rika too. And I absolutely adore Kei-chan.
Rika looks so stunning in this PV.
Yuko sees what you did there.
Check out Mari. Everyone just looks so perfect in this video.
Kaori looks so lovely. They don’t show her nearly enough.
Again, I love Yuko’s character.
And Yuko still looks amazing. Not bad for almost 40.
Tough break, Nacchi has the ugliest dress.
Huge Koha fangirl here, but she does seem a little out of place.
Of course Yossie is the one to slap her.
Slight Kaori bias, but tell me she doesn’t look stunning. And it wouldn’t be a UFA PV without using some cheap beads in the close-up shots.
They remind me of the beads from Happy Summer Wedding to be honest.
My god, just absolutely gorgeous.
And for no reason at all there’s Ai-chan.
Walking on a runway.
Suddenly I’m getting flashbacks to the Onna ga Medatte Naze Ikenai PV.
I don’t get why Ai-chan transforms into Rika.
Love the intense look Yuko gives.
Hands off the merchandise.