Recently a PV preview for Morning Musume’s upcoming new single, Pyoko Pyoko Ultra, was released.
After watching the PV preivew, I have completely mixed feeling about the PV. I kinda hate it, but at the same time I kinda of like it. Let’s start with my complaints though. After Morning Musume was put into chicken costumes there was a lot of people wondering and joking about what exactly the PV was going to be like. And I have laugh that they really are going for the whole chick theme. Now, for one I do really dislike the chick costumes, they only really work on about 1/3 of the girls. While the rest look completely miserable or extremely awkward. And some members, like Sayumi and Ayumi, are trying too hard to work the outfit. I also don’t like how cheaply made the sky and cloud background set is. I realize it’s most likely intentionally bad, but I can’t help nitpicking that. Another thing I don’t really like is how fast the change in Morning Musume is. It really snuck up on me. I know that Morning Musume usually releases singles that are vastly different from one another single after single. But they haven’t truly done that in a while. Since I became a fan right before the “emo Momusu” phase, I guess I am a bit used to and set into Momusu’s current singles all sounding and being the same. The 9th gen have had 2 completely different sounding singles. But they weren’t really unique. They were more of rehashing the past. But I can honeslty say that Pyoko Pyoko Ultra sounds nothing like Morning Musume has released before. And that’s both a good and bad thing. But I honestly am happy for the change. I want a constantly changing Momusu again. But I just want a unique sounding single that isn’t a terrible song.
Now, on to the positives. To me the PV looks like something Mini Moni or Athena & Robikerottsu would release. Super childish, but at the same time you can still listen to it and watch it without feeling too old or embarrased. And I can honestly say that I loved both groups despite them being some of the most childish groups to ever come out of H!P. And that was mostly because I could step out from everything and take the songs and PVs for what they are. Slightly childish songs that are meant to just be happy, fun, and upbeat. I think any age can appreciate childish music because it’s the only type of music that is truly meant for everyone. And it’s honestly that type of youthful, childish, silly, upbeat flare that made me like idol music in the first place. It’s really an escape from the bombardment of oversexualized American music.
The PV itself for Pyoko Pyoko Ultra is great. It is a little bit cheaply made but it’s also one of the most creative PVs H!P has made in a while. I love that Morning Musume are basically characters in a children’s book. And at the same time are outside the set meant to represent reading the book. I think it’s cute and it’s fun. And it completely works for the younger members of Morning Musume. And I was completely expecting the PV to be like this. Morning Musume hasn’t been this young in a long time, so for someone to think we’d get something more mature than this is silly. I wouldn’t expect Morning Musume to be mature again for a while. And if they were it honestly wouldn’t work. They shoved Koharu and Aika into a mature role far too young and it didn’t work for either of them to be honest. Especially Aika. She’s never seemed more natural than when she was in Guardians 4. And if you’ve noticed she’s been singing and acting pretty much the same since. And she’s never been more popular. This is pretty much a defining moment for Morning Musume. And I think the public will respond well to this new sound.
All in all, the song isn’t my favorite, but I do like the PV and the direction Momusu seems to be going in. It’s all I’ve ever wanted. Since I became a fan 4 and a half years ago, all I ever said was, “man I wish they would release a song like Ai Araba It’s All Right or Go Girl ~Koi no Victory~ again.” Because those are some of my favorite singles.