Fairies official youtube channel has just posted PV previews for both PVs from their upcoming double A-side second single, Hero/Sweet Jewel.
First let’s start with the Hero PV preview. I’m really happy that Fairies is starting to make legit PVs and not just dance shots. I do like what I see of the PV so far. The PV is set in a school, which is pretty much one of the quintessential idol PV setting. There are some interesting scenes in the PV too. Scenes of them in the library, in front of lockers, and recording an on campus radio show. All while still having the dancing the main focus of the PV. They are even styled very beautifully. Every single outfits, even the school uniforms, are very adorable and stylish. All in all, this looks like a very promising PV.
Now, the Sweet Jewel PV preview. The Sweet Jewel PV is a complete 180 from the Hero PV, and in an incredibly good way. As I think the Sweet Jewel PV is the better of the two. To reflect how idoly the song sounds they went full on idol for the PV. The PV follows the girls around as they set up for a party. And the set is over the top with christmas lights, balloons, sweets, and other various decorations. The set is just beautiful. It’s vibrant, fun, and extremely adorable. The outfits are also amazing. I don’t really care for the pure white outfits they are wearing but the pink/red outits are absolutely adorable.
Both PVs are day and night from each other. Hero is showcasing their cooler side and Sweet Jewel is showcasing their cuter side. And they commit 100% to each theme as even the close-up shots for Hero are more laid back and the Sweet Jewel ones are cutesy idol fare. However, hands down Sweet Jewel is my favorite PV of the two. Don’t get me wrong I do like the mature image of Hero but I am a sucker for the normal cutesy idol stuff. And I am absolutely in love with the Sweet Jewel PV so far. It is shaping up to be one of my favorite idol PVs released this year.