The full PV for AKB48’s Kaze wa Fuiteiru was released a few days ago.
And I have to say I am just competely dissapointed by everything about this single. Since this single is a charity single it seems like they are using that as an excuse to not even try to do anything with it. The song itself is boring. The lyrics are supposed to be encouraging and tell you that after despair and pain there’s happiness. And that the wind will always blow so let go of everything you’ve lost, and just start over. And I get it, it makes perfect sense for people of lost everything during the earthquake. But I’m just not into it. The lyrics feel stale, and it’s the same type of meaningful song that AKB48 always makes. I’m just not impressed by it. The lyrics are pretty, but I’ve just heard it all before.
And as for the PV it is for too simple. Fans can tell me all they want that it has to be simple because it’s a charity song. And that’sreally not true. You can put effort into a PV without spending that much money. Or if that’s really the case and this single is mainly to help Japan, they could have asked cameramen, light people, costume designer all to donate their time and resources for the greater good. I’m pretty sure St. Jude Children’s Hospital does similar things to film their commericals. Or if AKB48 couldn’t do that why didn’t they follow real people that were effected during the disaster and show their struggle and how they are moving on. Which would have been virtually free to film. Or AKB48 could have made their own storyline showing just that. Or they could have done something like showing all of the girls wandering through the woods scared and alone. Falling down and struggling. And then joining together in the end to show that their are strength in number and you can get through anything. Which is also pretty cheap, because they could have used the same set and just added some trees. And that’s basically what the covers for this single show. The covers, I think, are really beautiful. They are sad looking and beautiful at the same time, and the girls are styled amazingly. Where was that in the PV?
So, this being a charity single doesn’t really give the PV an excuse to be horrible boring. It honestly feels like AKB48 just isn’t trying in this PV. They know they could make a song with them sneezing, and the PV could be them dressed in potato sacks, and it would still sell a million copies. And riding the fame wave like that makes their music stale. All of the singles for 2011 are are the same ones from 2010, and their album Koko ni Ita Koto, was pretty awful in my opinion. And I know since this is idol music I shouldn’t be expecting a lot anyway, but I want it to at least feel like they are trying. This PV is nothing but a danceshot, and other idol groups have been bashed for less. It feels like because AKB48 is on the top fans, and management, feel they can do no wrong.
What’s with magical doors in idol PVs anymore. And look how cheaply made the backdrop is. You can see every different square fabric easily.
Oh, AKB48 is entering from sepia world, how sad.
Gee nice dresses.
They’d be even better if they were actually original.
Completely necessary leg close-up.
Even the dance is too simple.
I can’t stand how frumpy and dowdy they look in this PV.
Somehow Mayu still manages to look cute though.
The way they are styled it’s a little hard to tell who is who. I had to think for a second before I realized this was Mariko.
The dance just does not get better.