Recently, to everyone’s great surprise I might add, Morning Musume announced that they would be releasing an unprecedented triple A-side single, Egao no Kimi wa Taiyou sa/Kimi no Kawari wa Iyashinai/What is Love to be released on January 29th. Ok, unprecedented is probably way too extravagant of a word. But come on, you tell me the last time an idol group released a triple A-side single? Actually don’t tell me, because there most likely is such a time. But whatever, the groups that I follow have never had such an exciting release before. And to make things even more exciting they released the first PV for Egao no Kimi wa Taiyou sa on yesterday’s episode of Hello!Station. Over a month before the actual release date of the single.
My immediate reaction when I first head that it was going to be a triple A-side was, “Hey we already know What is Love is a great song, if we get 2 other A-side that are just as good we’re in for an amazing single.” Well, obviously H!P didn’t have the same idea because Egao no Kimi wa Taiyou sa is a terrible song. I don’t like the song so much that I can’t see myself ever liking it in the future. The music is just horrible it starts out being dubstep and then has this odd We Will Rock you-esque boom calp which just does not fit with the rest of this song. And at that moment I thought it was just going to be like Renai Hunter that has the dubstep in the beginning and the break down in he middle of the song, but that’s it. The rest of the song is just normal dance music.
But we couldn’t be so lucky with this song. Instead of the dubstep music disappearing from the song it stays there the entire time, but just under the pretty typical idol sounding music it switches to. And they make it just soft enough to not overpower the entire song and just loud enough to be absolutely 1,000% annoying. It just linger there like a constant reminder that we’ll never be fully rid of dubstep from H!P songs for a while.
And the music isn’t the only part I don’t like about the song. During the verses the girls are singing in this way that’s like a constant mixture of singing and rapping, which I don’t like. Even the chorus isn’t catchy enough for my taste. The absolute only redeeming quality of the song is the part where it looks like Zukki actually got a solo line. But I’m still not 100% she’s really just singing alone and not just singing with Sakura but taking the higher melody, so her voice is more noticeable. Either way, for the briefest of moments my beloved Zukki was in the spotlight so I’ll take it.
Awful song aside, I really did enjoy the PV. For some reason it feels fresh and different from their other PVs. It has this expensive flare about it. The PV is also so light and pretty that I just love how it looks.
These were my absolute first impressions of the PV after I watched the PV preview. But once I watched the whole PV I realized that even though the PV is cute and enjoyable, it actually isn’t expensive at all. I realized that it’s just more of H!P fooling us into thinking we’re seeing a better PV without really having to improve the quality. Because if you watch the PV it’s the same as every other PV. But there’s just something about it that makes it seem like it’s expensive. So, buckle your seat belts everyone I’m going to point out how H!P is tricking you into thinking you’re watching a better PV than you actually are.
I think we can all agree that the most obvious reason this PV looks vaguely expensive is because the effects in this PV are actually good. They do look fake but not quite as in your face about it as it usually is. But I think it’s funny H!P PVs are so cheap lately that this is what constitutes for a high budget. Making the same PV they always do but just having CG that doesn’t look like it cost $5. I do admit that it’s a big improvement. But only an improvement because we’re used to such sub-standard quality in the first place. So, when you think about it, is it really an improvement? Probably not, but it is pretty. And the fact that it’s flashing picture of nature in those colorful lines and shapes is just brilliant in my opinion.
I think the other main reason is what they are wearing. The outfits in this PV look pretty high quality. They’re mature, adult like, and therefore look more expensive. However, if you’ve watched every season of Project Runway like I have, they always say how just the design of a dress can make a cheap fabric read expensive. But that’s not the issue here because every group does that. The reason that these outfits are so wonderful is 1. they kind of look like the amazing outfits they wore on FNS and Mezamashi Live.
And 2. they are a lot better than some of the outfits we’ve seen form them in the past couple of years.
So, obviously they look better by comparison.
The last main reason that this PV seems more expensive then it really is, is because they are wearing more than one outfit. Remember that post I made a few years back that listed how directors trick you into think you’re watching a better PV than you actually are? You don’t? Well, it’s a great read so click here to read it if you haven’t before. Ah, the multiple outfits trick has been used since the dawn of time. And it is incredibly effective and that’s why it’s a classic.
All of this may seem that I don’t like the PV, but that couldn’t be farther from the truth I actually love it. I really do. The outfits are incredible and the girls look beyond gorgeous. I’m just saying all this because I was initially impressed with how much more effort they put into the PV, only to go, “wait a minute,” and realize they didn’t actually. I just think it’s funny how PVs can create this illusion that something looks better than it actually does without the viewer even being consciously aware of it. Whether or not I was caught in all this Momusu is being so innovative hoopla because I’m biased or because I was simple caught in the Momusu better PV mirage, remains a mystery.
Either way, it doesn’t really matter. What does matter is that after being a fan of idol groups that make pretty mediocre PVs I’ve learned over the years to just focus on the member themselves. So, anything that happens in the background is gravy. Not to say that I don’t want a better or higher quality PV, I think it’s pretty obvious that I do. I mean seriously, don’t you read my blog? But at the same I’ve also learned to not let a sub-par PV diminish how much I love the song or how much I enjoy seeing my girls looking lovely.
Because if you focus on how bad the PV is you’ll be so caught up in that you won’t even realize all the good parts of the PV. Instead of the PV being about Zukki’s bright natural smile it would forever be know to you as the PV with the bad costumes.
You bright smile is like sunshine. I think this is reason 5, 652 why H!P should just drop having official English subs on their videos.
For a second I thought they were praying.
Why is the world would they make some member wear pants? With this particular outfit pants just do not work.
Boom boom clap. Also, why did they give the girls wearing pants different shoes?
Hello there decent looking CG.
Look how cool it is that it’s clouds.
Wow just gorgeous. is it me or does it feel like Ayumi is the more obvious choice for center? She just has that air about her more than Riho does to me.
Why the bird’s eye view if they aren’t doing a formation dance?
Can we just talk about how insanely gorgeous these outfits are?
Omg, every time they jump the shape on the floor changes.
Suddenly so many Ayumi feelings. But why she’s all the way toward the end of my raking? She just looks so amazing here. She stand out the most.
Yeah, can they not keep changing the filter colors during the close-up shots?
I kinda miss the formation dances. It kinda looks like they’re voguing here.
Sayumi is such a beauty.
Wow Mizuki looks so mature here.
I have to laugh at how smug Riho looks here.
Ayumi just stop that.
Whoa, Haruka looks like such a boy here.
What is this The Manpower all of a sudden? Mysterious.
I just really love this scene.
Maa-chan is so adorable.
Sakura looks so mature is her close-ups.
But I honestly think she looks much prettier here.
Harunan’s cuteness making me overlook everyone else.
Zukki’s bright smile!
Omg Zukki be still my heart.
I love how they have the two boys wear hats. And look at Maa-chan!
Well, this is a lame dance move.
Ok, Riho looks pretty cute here.
Wow, this is really pretty.
Eripon looks so pretty.
MaaDuu for 2 seconds.
Cause of death: Zukki smiling again in a PV.
Even right here, no one can compare to Zukki.
I think Mizuki looks the cutest with this hairstyle.
Whenever Ayumi smiles she looks like a shark.
Who’s the center of Momusu again? I can’t quite remember.
Oh come on, this is a bit much!