About a month ago the PV for Arashi’s new single Wild at Heart was released.
After seeing the PV preview for this song I had high expectations for this PV. I’m not sure if the PV is really as amazing as I was expecting it to be, but I definitely enjoyed it. It’s one of those idol PVs that are relatively cheap, but make up for it because it’s overflowing with personality. And I’ve come to the conclusion that Arashi are the kings of this format. As I was writitng this PV I was thinking of past Arashi PVs to compare it to, and I’ve realized that nearly every Arashi PV had a pretty low budget or was even on a cheaply made set. But most Arashi PVs are exciting to watch otherwise, which shows just how much you can really over look those things is the PV is good enough.
And this PV is no different, there’s only 4 different scenes with 2 different outfits. The main scene in this PV is Arashi standing around in a circle just lip syncing the song. Their also wearing the main outfits for this PV, which I actually like. They’re simple black suits and everyone looks pretty good in them. The only think that irks me about them are the cut of the pants. They’re awful slight capri, or should I say Aiba-length, and who really wears that length with a suit? This scene is pretty much the same format as the Troublemaker PV and even the Happiness PV. Where they were just told to stand and pretty much do whatever they wanted to. There are a lot of cute and funny scenes because of that. And true to form Aiba’s are the most interesting to watch. But Ohno is also really bringing his A game, which is a bit out of character.
Another main part of the PV is the dance scenes. They are probably my least favorite parts of the entire PV. Mostly because the outfits are god awful. They’re wearing this metalic purple jackets with what looks to be leopard print on them. And they’re just disgusting. Let’s be honest those are the jackets that elderly men wear when they go play slots or golf. And pairing that jacket with equally metalic gold pants just doesn’t work, it clashes completely. It’s the same exact color scheme they wore for NTV’s Best Artist 2010. The sunglasses don’t really bother me though, I kinda like them. They remind me of the booklet for their Boku no Miteiru Fuukei album. But I do have to admit the glittering beaded curtains they are standing in front of scream Arashi.
This PV also contains some, what I guess JE considers, fanservice. It’s basically Arashi is trapped in some sort of suitcase, which by the way doesn’t match the rest of the entire PV. I mean, what’s the whole point of these scenes? And the Arashi members are squeezed so tightly in the suitcase that they are all over each other and on top of each other. I’m sure there’s some Arashi orgy joke in there somewhere, but I leave that up to you.
And though all of that none of those scenes even remotely compare to my favorite, and hands down the best, scenes in the entire PV. Which are: Arashi trying to fit thought a hallway they don’t quite fit into. This is nothing more then brillant camera angles, because at a couple of points you can see they fit perfectly fine. But these scenes are just the best, filled with the members overacting trying to squeeze and push through the walls. Maybe a Indiana Jones-esque scene with the walls closing in would more a little more exciting. But I’d honestly prefer corny overacting any day of the week.
I love how the PV starts out looking old fashioned.
Super awkward Sho dance. It actually looks like he’s falling. Lol.
So, MatsuJun gets to wear a hat as a nod to this drama. Yeah, that’s much better than Aiba’s solo and focus in the Lotus PV.
I’m digging Nino’s two-toned hair.
He looks cute in the hat though.
Overacting already, I love it.
Ok, maybe Nino needs to tone it down a bit.
Aiba owning the close-ups per usual.
And you know, whatever Ohno is doing here.
Seriously Sho, a hula move? Lol.
This is familiar somehow.
Oh that’s right, it looks like the same walls from their Believe PV.
Ohno looks cute here for some reason.
Try to be less creepy Jun.
WTF is Aiba doing?
What? I can’t even with this. Ohno is perfect in this PV.
I’m not quite sure why Nino looks scared, but he looks absolutely adorable.
I do not like this outfits.
I mean, I didn’t realize it was 2010 again.
Oh, trapped in a box?
Miyavi did it first. XD
Nino, what are you doing?
Bit of a Sakurabia moment.
Nino just taking over, and poor Aiba getting a knee to the face.
Go ahead, brush your shoulder off.
How low can you go?
Now it’s a complete Sakuraiba moment.
Aiba finally getting into it.
I love Nino wants in on the action.
He really does.